Virtido Consulting

Customer experience

B2B and B2C companies in all sectors are forced to re-evaluate their distribution channels. Requirements for the sales process are increasing – “best practice” becomes the industry standards in no time. Poor or too complex user experience can lead to a loss of customers. Efficient usage of new technologies helps to stand out from the crowd and generate real added value for your customers

Subjects:

• Seamless multi-channel experience
• Customized and individual services
• “Self-service” – focusing on customer interaction
• New adapted products that meet the expectations of the ‘digital customer’

Digital Marketing and alternative sales patterns

Marketing has changed fundamentally in recent years. Target groups can be segmented in a more granular way and addressed individually. Technological developments and trends are fast and marketing professionals must choose from a large range of tools, strategies and approaches

Subjects:

• Strategic Marketing
• Digital Marketing
• Website Marketing
• Search engine optimization (SEO)
• Analytics and Monitoring
• Search engine and display advertising
• Social Media Marketing
• E-Mail und Newsletter Marketing
• Affiliate and Performance Marketing
• Programmatic Marketing
• Content Marketing
• Mobile Marketing
• Account Based Marketing

Real-time information and integrated processes between suppliers & distributors

Digitalisation affects logistics processes from beginning to end along the value chain. From partially and fully automated logistic centres to delivery by robots or drones – processes are radically evolving. At the same time, the need and demand of customers for even faster deliveries are increasing

Achieve more through digitalisation

Usage of new technologies can make business processes more efficient and effective. Added value can be increased from procurement to customer service

Subjects:

• Industry 4.0
• Paperless office
• Self-service instead of access via specialists

Digitalisation requires transformation of the organisation

Digital technologies have proven to increase efficiency, productivity and value. However, this only applies if organisational structures allow and strengthen the use of this potential. Existing structures must be assessed for compatibility with the digitalisation strategy

Subjects:

• Agile organisation
• Adaptation and streamlining of processes as a prerequisite for digitalisation

New processes and business models are challenging for companies and employees. New job profiles emerge and lead to a change or disappearance of existing professions. Digital competencies of employees are fundamental for future success

Opportunities through digitalisation for HR: reduction of administration, focus on recruitment of the right employees, promotion of agile working models for rapid transformation and increase of digital literacy

Subjects:

• Reduction of administration
• Focus on hiring the right people
• Promotion of agile working models for rapid transformation and increase of digital literacy

Management & control

Subjects:

• Real time Management Information
• Data Mining
• Digitalisation of monitoring processes

New or adapted digital products and services

We are in an age of fundamental structural change. Entirely new economic sectors and products emerge while at the same time existing ones disappear. Fast product innovation cycles become a vital competitive advantage